Connecting brands and properties, at the intersection of advertising, sports, entertainment, tech & pop culture.

The Connect is Rayde Luis Baez. A passionate partnerships narrative builder, born and raised in the Dominican Republic, and relocated to Europe more than a decade ago.  Developing his career in sports business in Europe by bridging business opportunities globally, especially with the United States and the rest of the Americas, and has led commercial and activation teams on behalf of some of the most important sporting institutions and brands.

Let's Connect!